​Amity Fit
- Tinder for Fitness
Prompt: Develop a product helping people ease into the life post-pandemic
Products Splash Competition 2021
Overview: A hypothetical social platform where fitness enthusiasts can meet & work on goals together
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Duration: 5 weeks
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Team members: Linh Tran, Surbhi Kochhar, Sabrina Chan, Therese Faith Brasileño
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Biggest achievement: Create a product from scratch!
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Overview
Problem
During the pandemic, our team lacks the motivation to exercise, and this boils down to not seeing others exercise. Integral to the fitness experience are the social interactions that give it a human touch. The pandemic has wiped out the friendly banter from fitness enthusiasts. This has led to an isolated, and estranged feeling from exercise.
Why is this problem important?
Because of the home confinement and quarantine order, Fitness and Social Interactions are the two aspects of life most impacted by Covid.
Solution
With the new normal being constructed, we want to reestablish social connections founded on a renewed commitment to health and fitness. It’s Tinder for fitness where you can track progress, set goals and get rewarded for going on “fitness dates” with your partner.
My contribution
During the research phase, I conducted market research & competitive analysis. To solidify the ideas, I designed an user survey with the team, and interviewed potential users.
During the ideation phase, I analyzed user feedback, thus prioritized which features to build in our MVP. I also conducted user testing, and worked with designers to implement changes.
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During the evaluation phase, I defined success metrics and potential pitfalls of the project. Finally, I prepared a pitch deck and a case study brief.
Our approach
1. RESEARCH
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Market Research
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Competitive Analysis
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Survey & Interviews
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Affinity mapping
2. IDEATION
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Brainstorming
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Lo-fi Prototype
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Hi-fi Prototype
3. EVALUATE
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Product Roadmap
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Success Metrics/Potential Pitfalls
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Pitch Deck/Case study Brief
Final Pitch Deck
Research
1. Identifying the problem
As a team, we all felt unmotivated to exercise during the pandemic. While the downloading rate of fitness apps increased exponentially during the quarantine, the inherent personal touch in exercising with others was lost. Now that we are slowly transitioning into normal life, an idea of a social fitness app started bubbling.
2. Research
To better understand the problem space, we conducted literature review and a competitive analysis. For the competitive analysis, we focus on fitness apps that comprise community-based elements.
Our main findings are:
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Social interactions and fitness activities are 2-way street, both enhancing one another, making a good combination
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Fitness apps have a place in the market and continue to dominate in the upcoming years.
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Current fitness apps focus a lot on people who are already into fitness, not people who try to break into fitness or try something new
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Current fitness apps provide a community for shared experiences; however, there is no accountability feature
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The results motivated to:
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Focus on the social aspect to see if people want to meet with new people nearby in the neighborhood to workout with in-person, especially post-covid time in interviews and surveys
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Narrow down our target users
3. Redefining target users
Survey
We used a survey to 1) people's pain points of workout in the pandemic, 2) people's perceptions of social aspect of fitness, and 3) narrow down our target users.
Interviews
Afterwards, I conducted interviews with fitness enthusiasts to understand more about their fitness routines and how they approach fitness post-pandemic.
Redefining target users
From our surveys & interviews, we further analyze the target users based on their needs and the product's impacts. Based on our evaluations, we decided to focus on young adults who are fitness enthusiasts.
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See detailed Targetted User Analysis
4. Affinity Mapping
After narrowing down on our target users, we did an affinity mapping to understand their exercise habits, and what pain points they are facing
Key Takeaway: From our research & affinity mapping, we found that the pain points are Lack of motivation & Lack of support towards exercise in the pandemic
Ideation
1. Brainstorming
After having a clear understanding of our target user and what they pain points are, the team did the "How Might We" exercise to brainstorm on different potential solutions. Each member came up with several ideas for each HMW question, then we discuss as a group.
From here, we narrowed down the big themes that emerged for each of the users' pains and gains.
Pains
Pain Relievers
Loss of motivation due to the pandemic
Stay motivated with an accountability partner
Gains
Working out with others with the same passion
Gains Creators
Get paired with one person or a group who wants to do the same exercise
Exercise frequently to keep fit
Be able to track the workout ptogress
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See detailed Targetted User Analysis
The Solution
A social-based fitness app that matches people to accountability partners and find fitness opportunities in their community while tracking their own fitness progress. Like Tinder! But for Fitness!
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Curated Fitness Matching: meet accountability partner based on location, fitness levels, and goals
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Hybrid model: encourage reali-life/online meet up to enhance the social aspect and the physical wellness aspect
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Reward System: the more users exercise, the more friends they meet.
2. Lo-fi Prototype
We started out by sketching out the screens for 2 processes: Finding a personalized match, and join an event/challenge.
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See detailed Targetted User Analysis
3. User Testing
I conducted user testing with 3 potential users. The users found the flow to be easy to use, and had no difficulties navigating the flow. There was only an issue of not being able to go back to change their responses for matching criteria, which we implemented by adding a "Back" arrow.