Lubreecon

A card game to help talk about sex

Passion Project
Feb - April 2022

Overview: Growing up in Vietnam, I noticed a lack of spaces where young people could openly express their sexual needs and desires. This inspired me to design a card game that encourages honest, respectful conversations about sex.

Biggest achievement: Pitched this idea to judges and classmates at Middlebury Entrepreneur class.

Overview

Background

I developed this project as part of my Middlebury Entrepreneur course, and it was an incredibly fun and formative experience. It was my first time exploring the process of creating a physical product from the ground up. Throughout the project, I:

Researched the core problem, including its root causes and user pain points
Defined the target audience
Designed the product, collaborating with a designer to shape the user experience and visual identity
Conducted a competitive analysis
Prototyped and tested the product with early users
Developed a business plan and performed market sizing analysis

Result

I ended up creating a mock version of the product, which received positive feedback from friends. I had initially planned to bring it to market in Vietnam, but ultimately decided the timing wasn’t right, especially as I was balancing other commitments.

Still, the experience was incredibly rewarding—it showed me how much I enjoy building products and solutions that make a difference in people’s lives. I even keep the prototype on my bookshelf as a reminder of that creative journey and the fun I had along the way.